Attention Coaches and Entrepreneurs: Scale Your Business to 7-Figures in 12 Months or Less
Growth IQ
New Book Reveals "Content-Less" Growth Strategy Taking Coaches To $100k/m And Beyond.
(Without posting content on social media)
Welcome to the world of online coaching in 2026...
Only 2% of coaches ever make 7 figures in annual revenue.
Most coaches spend 70% of their time on marketing, leaving little time for actual coaching.
The rising cost of online ads has made traditional marketing strategies unsustainable.
In the crowded coaching market, standing out has become harder than ever before.
But I've developed a way out of this mess
Flustered by the endless strategies for growth?
From social media marketing, to webinars, to paid ads, to networking events, to investing in expensive masterminds or courses that promised the world but delivered little. Or maybe you've been grinding away, hoping that if you just work hard enough...
...We are here to tell you, THIS is what you have been searching for.
There has never been a more competitive time to try & build a sustainable coaching business
The online space is overcrowded and noisy
Trust & market sentiment are at an all time low
Client acquisition costs are higher than ever
Going "viral" on Instagram rarely leads to consistent paying customers
The challenges are coming at coaches from every angle, on every front
So how do you go about creating the coaching business you've always dreamed of, in such a competitive and confusing landscape?
You probably feel overwhelmed by all the marketing strategies you're told you "must" be doing
Your calendar is already packed with content creation, leaving little time for actual coaching
You wonder if there's a way to stand out without having to become a social media dancing monkey
You may ask yourself if there are other options available, or if you just have to grind harder
See, the world of online business is so different from just a few years ago. And all the challenges coaches are facing now are so new, unknown & overwhelming. And at the heart of it all, you just want to make a great impact on the world.
...Back in 2017
I'd dropped out of high school to go all-in on my marketing agency. I was doing local business lead generation, but my real passion was growth.
The universe must have known, because a man showed up at my office & asked me to help him sell his book. I said yes & that one moment changed the course of my life & everything I thought was possible in business.
We launched his book & it blew up — doing $30k a month from just the book funnel sales, not counting backend premium offer buyers.
I had spent years studying the most successful coaches, entrepreneurs & books in the world. And I noticed a pattern...
The most successful coaches weren't the ones doing ALL THE THINGS.
They weren't constantly creating new offers.
They definitely weren't spending all their time chasing the next client.
They weren't grinding themselves into the ground chasing every new shiny object.
Instead, they had ONE core offer and ONE primary way of getting new clients...
For many of them, that ONE way was through a book. But not just any book — a book that was strategically written and marketed to become a client-acquisition machine. So I went on a journey to crack the code of how to use a book to build a 7-figure coaching business. And the results were mind-blowing.
I created a system that allowed me to generate:
20-50+
book sales per day consistently
150+
high-ticket sales calls per month
7-figures
in less than 12 months
And to do it in a leveraged way that allowed for time & geographical freedom. And so, this was the beginning of a whole new life for me and my business — using this system I was able to build 2X multi-million dollar businesses by the age of 23.
Now you may be thinking...
"I don't have the time to write a book"
Well, if you don't make the time now, you'll keep spinning your wheels trying everything else. The system in this book will save you more time, money & energy than you can imagine.
"Is this worth the investment?"
What's the price of staying stuck where you are? This will pay for itself within 24 hours of buying the book. The action steps in chapter 5 alone will be worth 100x the price of the book. PS. If you can't afford to risk such a small amount of money, this book isn't for you.
"Who is Jay to give me business advice?"
I'm not special, I'm just like you. But I've spent years cracking the code of what really works in the coaching & self publishing industries. I'm not here to tell you what to do, I'm here to show you a proven system that's worked for hundreds of coaches just like you.
This is not for those...
Who are looking for a get-rich-quick scheme.
Who aren't willing to put in the work to create a great book and offer.
People who seek fame on social media and prioritise appearance over real success.
Who aren't interested in creating amazing products & results for people.
FAQ's
Still Got Questions?
Is this book only for coaches, or can other types of entrepreneurs benefit from it?+
While the book is primarily focused on coaching businesses, the principles and strategies can be applied to many types of service-based businesses. Consultants, course creators, and other experts who want to scale their business using their knowledge will find value in this book.
Is this book too advanced for me?+
Not at all! This book is designed to help coaches at all levels, from beginners to experienced professionals. If you're just starting out, this book will give you a clear roadmap to follow. If you're more experienced, you'll find strategies to take your business to the next level.
How long will it take to implement the strategies in this book?+
The time to implement will vary depending on your current situation and how quickly you work. However, many readers have seen significant results within 90 days of implementing the strategies. The book provides a step-by-step guide, so you can work at your own pace.
Do I need a large budget to implement the strategies in this book?+
No, you don't need a large budget to start. The book provides strategies that can be implemented with minimal upfront investment. As your business grows, you can scale your investment accordingly.
I'm not a great writer. Can I still create a successful book as described in this system?+
Absolutely! The book provides guidance on how to create an effective book even if you're not a natural writer. It includes tips on structuring your content, and even suggests alternative methods like transcribing spoken content if writing isn't your strong suit.
Is this system only for online coaching, or does it work for in-person coaching as well?+
While the system is optimized for online coaching, the principles can be applied to in-person coaching as well as agency, community & other offers. The book provides insights on how to adapt the strategies for different coaching models.
About the Author
At just 25 years old, Jay has already built multiple 7-figure businesses and traveled to 64 countries.
Jay Topp is a writer, artist & self-led educator who has helped coaches and entrepreneurs build 7-figure businesses using his unique "Book Funnel" system.
After dropping out of high school to pursue entrepreneurship, Jay dedicated himself to understanding the process of growth. His unconventional approaches have allowed him to create some incredible businesses, and it's all only truly the beginning.
When he's not helping clients scale their businesses, you can find Jay writing, painting, training, sipping espressos, or working on his latest creative project.